Consumerism

Related keyterms: advertising (agency, budget, campaign), brands (brand loyalty, brand names, branded products), commodity, conspicuous consumption, consumer society, consumption (vs. production), convenience (ready-to-use) products, creating needs, credit, department stores, economy of abundance (vs. economy of scarcity), environment of desire, fixed prices, gold standard, jingles, leisure activities, low prices, mail order houses (catalogues), mass consumption, mass marketing (wholesaling), money-back guarantee, national magazines, planned obsolescence, principle of seduction (vs. principle of supply), production for exchange (vs. production for use), quantity buying, retail chains (revolution), return policy, slogans, theory of marginal utility, trademarks, uniform packaging, variety stores

Related figures: Stuart Chase (1888-1985), William Stanley Jevons (1835-1882), Alfred Marshall (1842-1924), Simon Patten (1852-1922), Richard Sears (1863-1914), J. Walter Thompson (1847-1928), Thorstein Veblen (1857-1929), Aaron Montgomery Ward (1844-1913)